Your Partner in Fractional Product Strategy & Tech Innovation.

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Turning Ideas into Impact

Strategic Oversight: Offer interim leadership for pivotal projects, paired with insights from thorough competitive analysis.
Stakeholder Management: Ensure alignment between product goals and stakeholder expectations.
Team Development: Directly manage, grow, and optimize the performance of existing product management teams, including recruitment and personnel management.
Vision & Roadmapping: Define a compelling product vision and chart a detailed 12-24 month roadmap aligned with company objectives.
Strategic Prioritization: Employ frameworks for determining feature releases and resource allocation, focusing on maximum impact.
Integrated Business Strategy: Craft a cohesive strategy encompassing pricing, unique market positioning, and go-to-market plans to ensure market resonance and competitive differentiation.
User-Centric Design: Develop user personas and map their journeys to ensure products cater to their core needs and optimize their experiences.
Feedback & Enhancement: Gather and analyze user feedback for product validation, and manage a prioritized backlog of features and improvements.
Coordinated Product Launch: Plan product releases for effectiveness and align with design and development teams for seamless execution.
Integrated Team Collaboration: Align product, marketing, and sales teams for unified launch strategies and synergized execution.
Product Positioning & Branding: Carve out a distinct market niche and articulate a resonant value proposition for the target audience.
Feedback Loop Establishment: Incorporate real-time market feedback for continual product and strategy refinement.

All Services

Experience From B2B/B2C to Web3

HelloFresh

Biggest Meal-kit company globally (6.7B Market cap).
Project: Product Development, Conversion Rate Optimization
Chefsplate Canada

Most popular Meal-kit company in Canada.
Project: Product Leadership, Strategy, Go to Market
Tulip

Cloud-Based Solutions Platform behind the world’s Retail and Fashion best brands.
Project: Product Leadership, Strategy & Development
ContactMonkey

Internal Communications & Email Tracking Software for Gmail & Outlook.
Project: Product Leadership, Strategy & Roadmapping, Development
Prismatic

SaaS Financial Management Software for Business & Accounting.
Project: Product Leadership, Strategy & Roadmapping, Development
Byte Masons

Web3 Decentralized Development Collective.
Project: Product Development Services, Roadmapping
Portals

Web3 Multi-Player world-building Metaverse Platform powered by an NFT ecosystem.
Project: Product Development Services
Earthlabs

Leader in Canadian mining sector. Publicly traded on TSXV: SPOT
Project: Product Leadership, Strategy, Data Infrastructure
CEO.CA

The community for investors in junior resource and venture stocks. Join us at CEO.CA or download our iOS & Android app.
Project: Product Development, Go to Market